The Certimo™ Mobile Device Rating System…by the Mobile Experience Alliance

Find out how the Mobile Experience Alliance benefits you

What is Certimo?

Certimo™ is a new rating system for mobile devices that accurately reflects consumer experiences, empowering consumers to select their next smartphone with confidence.

The Next Era for Consumers of Mobile Devices – User Experience Ratings

With over 1 billion smartphones shipped last year, the mobile industry is investing in the creation of new mobile technologies and user experiences at an ever increasing pace. However, many smartphones have similar designs and features, and consumers are often confused about which phone is right for them. Compounding this challenge is the lack of reliable information to help consumers determine how smartphones will perform in the usage scenarios that consumers care about - their user experience. Consumers and stakeholders in the mobile ecosystem are demanding a consumer-friendly, unbiased and accurate user experience rating system. Certimo is the solution.

With Certimo, consumers have a trustworthy way to evaluate different vendors' smartphones through standardized measurements—including application performance, web browsing, messaging, multimedia, infotainment, display quality and battery life—all based on real-world operating conditions and use cases. Each user experience is rigorously measured and the ratings are independently certified by BDTI (Berkeley Design Technology Inc.), the technology industry’s trusted source for benchmarks, analysis, advice, and engineering.

The first version of Certimo is available now and is designed to evaluate Android smartphones based on how consumers in China actually use their phones. Future versions of Certimo will be available for other regions and other device types.

Access to the Certimo benchmark is available through the Mobile Experience Alliance, a membership-based association that welcomes all companies equally.